Festivals.com Features Country Thunder USA for SurroundMedia™ TV Show in Phoenix

Innovative Event Marketing Process Brings National Promotion to Local Events

Seattle, WA June 8, 2004 – Festivals.com (www.festivals.com), the leading resource on the Internet for information on fairs, festivals and community special events, announced the airing of a half hour TV show on June 9, 11, and 12 in the Phoenix, Arizona market featuring Country Thunder USA, one of the country’s leading country music festivals. Country Thunder USA, both in Arizona and Wisconsin, will also benefit from national sponsorship representation using Festivals.com’s patent pending event marketing process, SurroundMedia™.
        SurroundMedia creates a multi-week, integrated media program around local community events by combining a half-hour TV show produced on an event with Internet-based consumer promotion and on site event sponsorship to deliver multimedia consumer impressions for a national sponsor and national awareness for a local event. Festivals.com launched SurroundMedia in November, 2003, and already its Planned Communities™, as it calls its network of festival and fair marketing partners, reaches more than 5 million consumers in 19 states, and represents a sponsorship inventory of over $11 million.
        “Country Thunder USA is a milestone in the launch of our SurroundMedia marketing process,” said Charles Brown, Chairman and CEO of Festivals.com. “Its two-state presence, 400,000 attendees, and top line country music entertainers are ideal applications of SurroundMedia. Larry Barr’s is one of the top country music festival producers in the USA, and we are proud to be associated with him.”
        Said Larry Barr, President of Country Thunder USA, “We have been using a number of local media promotions in each of our festival markets over the past several years, trying to extend both our awareness and our sponsors’ value. SurroundMedia brings us national TV exposure and the same type of extended awareness. We are eager to proceed with developing the programs.”

About Festivals.com

Festivals.com is the largest Internet resource for information on community festivals, fairs and events, with more than 40,000 events in 80-plus countries classified by Arts, Children, Culture, Motorsports, Music and Sports. Festivals.com offers services to festival producers, sponsors, suppliers, performers and consumers across the community fairs and festivals marketplace. It is a property of RSL Interactive, Inc., a privately owned corporation headquartered in Seattle, Washington. RSL Interactive provides online and off line marketing services to consumers and to the community events marketplace, including producers, sponsors, marketing agencies, vendors and performers.

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