Randolph M. Blotky Anchors Advisory Board for Festival Media Corporation

Chairman of Technology Convergence Partners (TCP) Brings Media Convergence Expertise to Event Sponsorship Automation Company

Seattle, WA (September 26, 2005) – Festival Media Corporation (FestMedia), a company that automates festival, fair and event sponsorship planning, purchasing and evaluation, today announced that Randolph (Randy) Blotky has accepted a role as an advisor to the company. As chairman of Technology Convergence Partners, he focuses on the convergence of media content and technology to deliver clients a fully integrated view of their businesses, their marketplaces, and the technologies that provide them competitive advantages. Blotky has served in senior executive capacities in the media and entertainment industry since 1985. Most recently, he was the executive vice president of Worldwide Consumer Products for Warner Bros., where he grew its revenues from $20 million to more than $700 million in his first five years on the job.
        “Randy brings to FestMedia his global experience in applying new technologies to consumer and business-to-business applications,” said Charles Brown, chairman and CEO of FestMedia. “FestMedia is a convergence business, at the value point between sponsors (marketers), consumers and events; and Randy’s proven expertise in building business on multiple fronts simultaneously is invaluable to us. We are pleased and honored to welcome him to our advisory board.”
        Known for his ability to think creatively yet practically, and as a consummate deal maker who works well across myriad cultures, Randy has gained a reputation as a cross-disciplinary visionary, and is a frequently requested speaker by global companies. “FestMedia not only optimizes a sponsor’s ROI through their automated sponsorship purchasing process. Their Internet site Festivals.com (www.festivals.com) and their SurroundMedia™ integrated marketing process make them a media technology and marketing play, improving upon an already compelling value proposition. The combination of these elements appeals to my own perspective on media and technology convergence,” said Blotky, “Their business is a change agent in their market. That’s always an interesting opportunity to me.”
        Randy holds a Juris Doctor degree from UCLA Law School. He attended graduate school in the Astrophysics program at MIT and holds a Bachelor of Science degree in Engineering Physics (Phi Beta Kappa and Tau Beta Pi) from the University of California at Berkeley. Randy is a member of the California State Bar, the National Conference for Community and Justice, the Entertainment Technology Center (past chair) of USC’s School of Cinema and Television, the Academy of Television Arts & Sciences and the American Bar Association, among other professional and civic associations.

About Festival Media Corporation

Festival Media Corporation (FMC) automates sponsorship rights purchasing in the fragmented festival and events industry. FMC has operated the industry’s top consumer website (Festivals.com) since 1995. Festivals.com has delivered nearly 100 million impressions, sits atop the leading search engines (keyword “festivals”) and provides information to SBC SMARTpages City Guides, The Food TV Network and other leading content websites.

FMC’s Backstage ASP platform was launched in 1995 with Festivals.com and automates the collection of festival and event information from producers. Since its inception Backstage has registered and promoted more than 45,000 events that have attracted 387 million attendees. FMC has developed relationships with thousands of these events who have benefited from FMC’s promotion services to consumers.

FMC’s new ASP products use the Festivals.com, Backstage and the Internet environment to offer both to sponsors and to event producers new value in promotion, business development, marketing and measurement.

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