Brad Davis Joins Festival Media Corporation Board of Directors

Retired Chief Marketing and Communications Officer for Washington Mutual Consumer Group accepts invitation of company that automates event sponsorship purchasing.

Seattle, WA October 15, 2005 – Festival Media Corporation (FMC), a company that automates festival, fair and event sponsorship planning, purchasing and evaluation, today announced that Brad Davis has accepted a position on the company board of directors.
        “Brad’s stellar marketing career and groundbreaking promotional ideas bring us unparalleled expertise as we launch our SponsorFest, our new Internet-based sponsorship purchasing platform,” said Charles D. Brown, Chairman and CEO of FMC. “We are honored that he has accepted our invitation to join our board.”
        Davis, elected to the Retail Advertising and Marketing Hall of Fame in 2004, and named one of the Top 100 US Marketers by Advertising Age magazine in 2001, joined Washington Mutual in 1996, rising to the Chief Marketing Officer position, following a thirteen year marketing career with Target Corporation’s Mervyn’s division. Among his achievements at Washington Mutual were award-winning and highly successful consumer promotions, including the purchase of all Broadway theater tickets in New York on a weekday afternoon as gifts to New York City area primary and secondary school teachers. He drove the introduction of the Bank’s ground-breaking Occasio “non-bank” retail locations, which incorporated no counters, children’s play areas and “roving” bank tellers.
        Presently, Davis is Chairman of the Retail Advertising and Marketing Association (RAMA), a national organization comprised of the top marketing officers in major retail companies throughout the United States. He has been a member of RAMA for more than 20 years.
        “Festival Media Corporation has a unique position in the world of event marketing,” said Davis, “and their new SponsorFest service has amazing potential to improve the Return On Investment that companies like Target or Washington Mutual can realize from sponsoring community festivals; but more importantly, to allow them to connect on an emotional level with their customers’ communities. I am pleased to be able to contribute to their growth. I am looking forward to a good deal of fun along the way.”

About Festival Media Corporation

Festival Media Corporation (FMC) automates sponsorship rights purchasing in the fragmented festival and events industry. FMC has operated the industry’s top consumer website (Festivals.com) since 1995. Festivals.com has delivered nearly 100 million impressions, sits atop the leading search engines (keyword “festivals”) and provides information to SBC SMARTpages City Guides, The Food TV Network and other leading content websites.

FMC’s Backstage ASP platform was launched in 1995 with Festivals.com and automates the collection of festival and event information from producers. Since its inception Backstage has registered and promoted more than 45,000 events that have attracted 387 million attendees. FMC has developed relationships with thousands of these events who have benefited from FMC’s promotion services to consumers.

FMC’s new ASP products use the Festivals.com, Backstage and the Internet environment to offer both to sponsors and to event producers new value in promotion, business development, marketing and measurement.

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