Festival Media Corporation To Host Pre-Olympic Sponsorship Summit in Shanghai

Seattle, August 14, 2007 – Festival Media Corporation (FMC), the leading provider of online sponsorship planning, purchasing and measurement services, announced today that it will host the 2007 International Festivals and Event Sponsorship Summit (www.internationalsponsorshipsummit.com) in partnership with the Center for China Shanghai International Arts Festival (CSIAF) this October. The Summit will bring together 100 senior-level marketing executives from top consumer products and services companies in the United States and China to explore the benefits and challenges of global marketing opportunities at the Beijing 2008 Summer Olympic Games and other international events.

“Over the next five years, six billion people will attend festivals and events of all types across the globe – all of which provide endless sponsorship marketing opportunities,” said Charles D. Brown, Chairman and CEO of FMC. “The Summit will provide a forum for thought leaders to explore the value of the festival and event channel as a marketing medium, as well as the new global sponsorship marketing opportunities brought about by emerging sponsorship planning services.”

The Summit, which will be held October 17-20 at the Skyway Landis Hotel in Shanghai, is themed “The Road to Return On Investment” to focus on how event sponsorship can be measured effectively; and reflect a financial Return On Investment, the Holy Grail of event sponsorship in many marketers’ minds. The Summit will feature prominent speakers, including American and Chinese marketing executives, Chinese government officials and event producers – and presentations from companies including McDonalds, Starbucks and Johnson & Johnson.

About Festival Media Corporation

Festival Media Corporation is a festival and event sponsorship planning company that brings together events, consumers and sponsors with one online resource. With a database of more than 50,000 events worldwide, FMC’s consumer Web site, festivals.com, is the largest resource for festival and event information. FMC’s groundbreaking technology provides a variety of sponsorship planning services with its patent-pending, automated customer service system, SponsorFest.

Festival Media Corporation was founded in 1995 and is headquartered in Seattle, Washington. For more information on Festival Media Corporation and its services, visit www.festivalmediacorporation.com

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