Festival Media Corporation SurroundMedia™ Shows Sweep IFEA Pinnacle Award

Half-hour Branded Entertainment TV Shows take Gold, Silver and Bronze National Airing Awards

Seattle, WA, September 20, 2005 – Festival Media Corporation (www.festmedia.com), an event sponsorship automation company, today announced that three of its half-hour self-produced SurroundMedia TV shows won Gold, Silver and Bronze awards for Half-Hour TV Programming, National Broadcast, Budget Under $250,000, at the International Festivals & Events Association (IFEA) 50th Anniversary Reunion Conference and Exposition. The Gold award was for the TV show “Isle of Eight Flags Shrimp Festival,” a festival in Fernandina Beach, Florida; the Silver for “San Jose Jazz Festival” in San Jose, California; the Bronze for “Huck Finn Jubilee,” in Victorville, California.
        “The IFEA Pinnacle Award is the most prestigious in the festivals and events industry,” said Charles Brown, Chairman and CEO of Festival Media Corporation, “and we are honored that our work captured all three awards. Our branded entertainment television is a value-added offering of our SurroundMedia sales promotion process that provides a breakthrough in community festival sponsorship promotion. It creates the opportunity for a local festival and its sponsors to receive regional and national TV exposure. To have the creative content win such a prestigious award adds significant credibility to our efforts.”
        SurroundMedia half-hour TV shows are one component of an integrated sponsorship promotion featuring local community festivals. SurroundMedia™, a patent pending marketing process, which combines a fully sponsored branded entertainment TV show with Internet-based consumer promotion and on site festival sponsorship to deliver multimedia consumer impressions for national sponsors, and national TV awareness for a local festival.
        “This Fall we are launching SurroundMedia and our SponsorFest™ Internet-based automated sponsorship purchasing service into both the producer and the sponsor sides of the festival marketplace,” said Brown. “Winning the Pinnacle Award validates that the benefits of festival sponsorship can be magnified through quality broadcast television content”

About Festival Media Corporation

Festival Media Corporation (FMC) automates sponsorship rights purchasing in the fragmented festival and events industry. FMC has operated the industry’s top consumer website (Festivals.com) since 1995. Festivals.com has delivered nearly 100 million impressions, sits atop the leading search engines (keyword “festivals”) and provides information to SBC SMARTpages City Guides, The Food TV Network and other leading content websites.

FMC’s Backstage ASP platform was launched in 1995 with Festivals.com and automates the collection of festival and event information from producers. Since its inception Backstage has registered and promoted more than 45,000 events that have attracted 387 million attendees. FMC has developed relationships with thousands of these events who have benefited from FMC’s promotion services to consumers.

FMC’s new ASP products use the Festivals.com, Backstage and the Internet environment to offer both to sponsors and to event producers new value in promotion, business development, marketing and measurement.

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