Festival Media Corporation Announces SponsorFest® Service to IFEA Annual Conference

Event producers get a first glance at the ground breaking service while attending the Conference

San Antonio, TX September 20th, 2005 -- Festival Media Corporation (www.festmedia.com), an event sponsorship automation company, promoted the launch of their new revolutionary service SponsorFest at the International Festivals and Events Association Expo (IFEA). The expo gave Festival Media Corporation a large opportunity to promote the SponsorFest service to their prospective event producing customers. For the conference, FMC introduced the service to subscribers, who need their festivals and events advertised by SponsorFest. The conference, held in San Antonio, had over 600 attendees.

About SponsorFest

SponsorFest is a revolutionary service developed by Festival Media Corporation that helps sponsor corporations, and their agencies plan, purchase and measure their sponsorship investments in community festivals, fairs and special events through an easy to use, state of the art Internet platform. On the other side of the system, SponsorFest gives event producers a space to register their events for free promotion, free searching for suppliers and performers, and optional representation by Festival Media Corporation for national sponsorship dollars through SponsorFest.

The service delivers a new level of structure for planning, purchasing, measuring, and optimizing event sponsorship.

About Festival Media Corporation

Festival Media Corporation (FMC) automates sponsorship rights purchasing in the fragmented festival and events industry. FMC has operated the industry’s top consumer website (Festivals.com) since 1995. Festivals.com has delivered nearly 100 million impressions, sits atop the leading search engines (keyword “festivals”) and provides information to SBC SMARTpages City Guides, The Food TV Network and other leading content websites.

FMC’s Backstage ASP platform was launched in 1995 with Festivals.com and automates the collection of festival and event information from producers. Since its inception Backstage has registered and promoted more than 45,000 events that have attracted 387 million attendees. FMC has developed relationships with thousands of these events who have benefited from FMC’s promotion services to consumers.

FMC’s new ASP products use the Festivals.com, Backstage and the Internet environment to offer both to sponsors and to event producers’ new value in promotion, business development, marketing and measurement.

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