Festival Media Corporation Announces SponsorFest® Service to Event Marketers at PROMO LIVE

Sponsorship Companies get a first glance at the ground breaking service while attending the Expo

Chicago, IL October 7th, 2005 -- Festival Media Corporation (www.festmedia.com), an event sponsorship automation company, promoted the launch of their new revolutionary service SponsorFest at the PROMO LIVE Expo. The expo gave Festival Media Corporation a great opportunity to promote the SponsorFest service to their prospective customers. Here, Festival Media Corp targeted the prospective sponsoring companies that would benefit from using SponsorFest, rather than the event producers. The magazine driven expo, held in Chicago, is one of the largest event marketing Expo’s in the country with over 2000 attendees. The Expo is hosted by PROMO magazine, a publication written for Brand and Agency Marketers.

About SponsorFest

SponsorFest is a revolutionary service developed by Festival Media Corporation that helps sponsor corporations, and their agencies plan, purchase and measure their sponsorship investments in community festivals, fairs and special events through an easy to use, state of the art Internet platform. On the other side of the system, SponsorFest gives event producers a space to register their events for free promotion, free searching for suppliers and performers, and optional representation by Festival Media Corporation for national sponsorship dollars through SponsorFest.

The service delivers a new level of structure for planning, purchasing, measuring, and optimizing event sponsorship.

About Festival Media Corporation

Festival Media Corporation (FMC) automates sponsorship rights purchasing in the fragmented festival and events industry. FMC has operated the industry’s top consumer website (Festivals.com) since 1995. Festivals.com has delivered nearly 100 million impressions, sits atop the leading search engines (keyword “festivals”) and provides information to SBC SMARTpages City Guides, The Food TV Network and other leading content websites.

FMC’s Backstage ASP platform was launched in 1995 with Festivals.com and automates the collection of festival and event information from producers. Since its inception Backstage has registered and promoted more than 45,000 events that have attracted 387 million attendees. FMC has developed relationships with thousands of these events who have benefited from FMC’s promotion services to consumers.

FMC’s new ASP products use the Festivals.com, Backstage and the Internet environment to offer both to sponsors and to event producers’ new value in promotion, business development, marketing and measurement.

###