Festival Media Corporation Signs Swivel Media as First SponsorFest® Customer

Swivel Media and Careerbuilder.com deliver successful tour by introducing the SponsorFest service in order to locate festivals

Seattle, WA January 16th, 2005 -- Festival Media Corporation (www.festmedia.com), an event sponsorship automation company, has just announced that they have signed Swivel Media as their first sponsoring customer. Swivel Media, an event marketing agency has paired with Careerbuilder.com, a successful career-finding website, to advertise for Careerbuilder.com at events across the nation. SponsorFest made a groundbreaking introductory demonstration to the media world by placing the tour into 68 different festivals and fairs nationwide.
        "The way I set-up last year's tour seems archaic to what FMC presented to me for the 2006 CareerBuilder.com Tour", stated Kimberly Read, National Acct. Mgr. for Swivel Media.

About SponsorFest

SponsorFest is a revolutionary service developed by Festival Media Corporation that helps sponsor corporations, and their agencies plan, purchase and measure their sponsorship investments in community festivals, fairs and special events through an easy to use, state of the art Internet platform. On the other side of the system, SponsorFest gives event producers a space to register their events for free promotion, free searching for suppliers and performers, and optional representation by Festival Media Corporation for national sponsorship dollars through SponsorFest.

The service delivers a new level of structure for planning, purchasing, measuring, and optimizing event sponsorship.

About Festival Media Corporation

Festival Media Corporation (FMC) automates sponsorship rights purchasing in the fragmented festival and events industry. FMC has operated the industry’s top consumer website (Festivals.com) since 1995. Festivals.com has delivered nearly 100 million impressions, sits atop the leading search engines (keyword “festivals”) and provides information to SBC SMARTpages City Guides, The Food TV Network and other leading content websites.

FMC’s Backstage ASP platform was launched in 1995 with Festivals.com and automates the collection of festival and event information from producers. Since its inception Backstage has registered and promoted more than 45,000 events that have attracted 387 million attendees. FMC has developed relationships with thousands of these events who have benefited from FMC’s promotion services to consumers.

FMC’s new ASP products use the Festivals.com, Backstage and the Internet environment to offer both to sponsors and to event producers’ new value in promotion, business development, marketing and measurement.

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