Festival Media Corporation Aids Motorola and OgilvyAction Tour with SponsorFest®

OgilvyAction delivers groundbreaking campaign using SponsorFest to locate festivals for tour

Seattle, WA March 26th, 2006 -- Festival Media Corporation (www.festmedia.com), an event sponsorship automation company, successfully assisted OgilvyAction, an event marketing agency, with a national tour it developed for Motorola and Pepsi.
        By using SponsorFest, OgilvyAction was able to locate festivals throughout the nation that delivered key metrics for Motorola’s StudioMoto campaign. The campaign became the ‘ultimate stage’ experience and was awarded the 2006 Grand Ex Award by Event Marketer Magazine. The national moving tour leveraged the average mobile tour, using large elements such as trucks and temporary stages to create a scene that couldn’t be missed. Festival Media Corp’s SponsorFest feature delivered effective audience reach, and unique metrics directly into the festival and events marketplace.

About SponsorFest

SponsorFest is a revolutionary service developed by Festival Media Corporation that helps sponsor corporations, and their agencies plan, purchase and measure their sponsorship investments in community festivals, fairs and special events through an easy to use, state of the art Internet platform. On the other side of the system, SponsorFest gives event producers a space to register their events for free promotion, free searching for suppliers and performers, and optional representation by Festival Media Corporation for national sponsorship dollars through SponsorFest.

The service delivers a new level of structure for planning, purchasing, measuring, and optimizing event sponsorship.

About Festival Media Corporation

Festival Media Corporation (FMC) automates sponsorship rights purchasing in the fragmented festival and events industry. FMC has operated the industry’s top consumer website (Festivals.com) since 1995. Festivals.com has delivered nearly 100 million impressions, sits atop the leading search engines (keyword “festivals”) and provides information to SBC SMARTpages City Guides, The Food TV Network and other leading content websites.

FMC’s Backstage ASP platform was launched in 1995 with Festivals.com and automates the collection of festival and event information from producers. Since its inception Backstage has registered and promoted more than 45,000 events that have attracted 387 million attendees. FMC has developed relationships with thousands of these events who have benefited from FMC’s promotion services to consumers.

FMC’s new ASP products use the Festivals.com, Backstage and the Internet environment to offer both to sponsors and to event producers’ new value in promotion, business development, marketing and measurement.

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