Festival Media Corporation Announces Demographic Visitor Survey for Event Producers

Free downloads provide survey form and instructions for surveying

Seattle, WA June 25th, 2007 – Festival Media Corporation (www.festmedia.com), an event sponsorship automation company, has just released a new demographic survey tool as a part of their SponsorFest® service. This free questionnaire provides event producers the ability to survey festival attendees and obtain standardized census based visitor demographic information. This information is a key knowledge component for sponsors to measure of their marketing programs. Festival Media Corporation is the first company to initiate an industry-wide distribution of a demographic census survey.
        Historically, community festivals and fairs have not been able to obtain census data easily. SponsorFest now solves this problem by allowing customers the ability to capture reliable data easily and quickly. Demographic census information is crucial for event analysis and future market planning.
        “We developed this free tool in concert with university Ph D. advisors to provide a third party verification of the questionnaire,” said Charles Brown, Chairman and CEO of Festival Media Corporation. “We also provide instructions on how to conduct a truly accurate survey of festival visitors.”
        Event producers can download the free survey and its instructions from the Demographics tab of their free SponsorFest accounts on the web site Backstage@Festsivals.com .

About SponsorFest

SponsorFest is a revolutionary service developed by Festival Media Corporation that helps sponsor corporations, and their agencies plan, purchase and measure their sponsorship investments in community festivals, fairs and special events through an easy to use, state of the art Internet platform. On the other side of the system, SponsorFest gives event producers a space to register their events for free promotion, free searching for suppliers and performers, and optional representation by Festival Media Corporation for national sponsorship dollars through SponsorFest.

The service delivers a new level of structure for planning, purchasing, measuring, and optimizing event sponsorship.

About Festival Media Corporation

Festival Media Corporation (FMC) automates sponsorship rights purchasing in the fragmented festival and events industry. FMC has operated the industry’s top consumer website (Festivals.com) since 1995. Festivals.com has delivered nearly 100 million impressions, sits atop the leading search engines (keyword “festivals”) and provides information to SBC SMARTpages City Guides, The Food TV Network and other leading content websites.

FMC’s Backstage ASP platform was launched in 1995 with Festivals.com and automates the collection of festival and event information from producers. Since its inception Backstage has registered and promoted more than 45,000 events that have attracted 387 million attendees. FMC has developed relationships with thousands of these events who have benefited from FMC’s promotion services to consumers.

FMC’s new ASP products use the Festivals.com, Backstage and the Internet environment to offer both to sponsors and to event producers’ new value in promotion, business development, marketing and measurement.

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