Festival Media Corporation Sponsors Retail Advertising Conference (RAC)

FMC introduces its SponsorFest service to top retail marketers.

Chicago, February 8, 2006 — Festival Media Corporation (FMC), a company that connects corporations to communities through a proprietary database of 43,000 festivals reaching one billion people, announced its sponsorship of the 54th annual Retail Advertising Conference (RAC) in Chicago. Produced by the Retail Advertising and Marketing Association (RAMA) the Conference attracts 1,000 top marketers and advertisers from the leading retailers in the United States.
        “Sponsoring RAC was a natural decision for us,” said Charles D. Brown, Chairman and CEO of FMC. “The RAMA membership is a Who’s Who of American retail marketing, and our new SponsorFest service is a perfect fit for those retailers trying to reach millions of consumers at a local level. Our sponsorship allows us to open conversations about our new service with many retail marketers, and to schedule additional meetings following the Conference.”

        The SponsorFest service turns the process of sponsoring community festivals “on its head,” said Brown, by offering both festival producers and sponsors an opportunity never before possible: to operate in a market environment; sponsors entering their sponsorship preferences, goals and geographies; festival producers enter all information needed by a prospective sponsor into a secure web site; SponsorFest selecting for the sponsor the festivals most closely fitting the preferences, goals and geographies; producers and sponsors negotiating for price and SponsorFest making the approved purchases.

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