SponsorFest helps you plan, purchase and measure your sponsorship investments. We deliver our service through a combination of patent-pending state of the art web services and account management staff actively supporting your program.

With SponsorFest you implement your sponsorship program in three easy steps:

1. Plan
2. Purchase
3. Measure

Step 1: Plan

In step one you specify your sponsorship requirements:

• Establish marketing objectives, customer focus and promotional activities
• Specify audience by demographic profile, geography and event type
• Select the mix of sponsorship assets to be used
• Establish program performance goals

Once you are satisfied with your sponsorship plan you submit it for processing with the click of a button.

Step 2: Purchase

In step two your account manager goes to work. We mine our database and canvas your target markets for new events to make sure we provide the best recommendations. We make contact with events that fit your requirements and solicit quotes based on your sponsorship requirements. We review the responses, determine which events provide the best fit and deliver data-driven recommendations to your private web account. You see the recommendations on your computer, and get detailed selection criteria about the events.

To review the events you simply click on the individual recommendations to see detailed information including consumer profiles pictures and contact information of the events.

SponsorFest shows you the percentage of attendees that match your requirements for each event (the Effective Reach), including the cost per person, providing a new level of discipline to event sponsorship purchasing. SponsorFest even provides you a Gantt chart calendar view of your program and where the events fit in your campaign.

To buy the sponsorship package for an event you simply approve it for purchase. SponsorFest notifies the event, and supports completion of the purchasing process electronically. Your account manager is there step-by-step to make sure you are satisfied. Once the purchase is complete, handoff data is supplied through SponsorFest for each event sponsorship package you purchase.

Step 3: Measure

SponsorFest starts improving your program ROI before you begin your program by allowing you to select the events with the most effective reach for you’re investment, organized by team and region.

SponsorFest continues improving your ROI because our service adds zero cost to your budget and saves you money. If you approve $100,000 in sponsorship purchases, you receive $100,000 in sponsorship packages.

SponsorFest also provides an interface for inputting your program goals and evaluating your results so you can make adjustments over time.